Thoughtful Electron main logo

Get expert advice and support to make better energy decisions for your business and your customers. Reduce energy cost, carbon emissions and optimise your infrastructure.

About Me

I’m a consultant with 20+ years of experience spanning startups, academia, and industry — specialising in energy systems, electric vehicles, and low-carbon technologies. I combine strategic insight with deep technical skills: writing code, developing algorithms, and running simulations as well as advising at board level and delivering investor-ready reports.

Energy Systems & Decarbonisation

Over two decades at the forefront of low-carbon technologies, EV infrastructure, and smart energy systems — delivering measurable impact across sectors.

Strategy with Technical Depth

Trusted advisor to organisations navigating the energy transition, combining board-level experience with hands-on technical knowledge to drive actionable outcomes.

Code, Algorithms & Architecture

Expert in software and systems architecture, optimisation algorithms, and cloud infrastructure — writing production-grade code as well as delivering simulations and technical reports.

Academic Rigor, Commercial Focus

Proven ability to translate cutting-edge research into commercially viable products and insights — informed by a background in both academia and industry leadership.

Ben Potter

My Process

A streamlined approach to bringing your vision to life

1

Clarifying Objectives & Context

We start with structured conversations to understand your strategic goals, technical landscape, and where energy, flexibility, and electrification could drive value.

2

Analysing Challenges & Opportunities

Using a blend of technical insight and commercial perspective, we identify where optimisation, simulation, or smart control could reduce costs or unlock growth.

3

Evidence-Based Advice

You receive clear, vendor-neutral advice grounded in models, data, and domain expertise — not buzzwords. We can run simulations or build proofs-of-concept to support recommendations.

4

Building a Practical Roadmap

Together, we shape a tailored strategy — from pilots and investment cases to technical architecture or product direction — designed to work in the real world.

5

Partnership Through Delivery

I remain engaged as needed: supporting stakeholder confidence, refining algorithms, reviewing implementation, or adapting to new insights as your plans evolve.

Latest Insights

Explore our thoughts on design, development, and creative processes

Contact Me

Contact me today to get started!

Send Me A Message

Thoughtful Electron Ltd is a company registered in England and Wales with company number 16578957. Registered office: 6 Seacourt Road, Oxford, OX2 9LD.

Important links

Copyright 2025 Thoughtful Electron. All Rights Reserved